I build the selling system and stay until it runs.

For more than fifteen years I've worked at the intersection of strategy, positioning, and how businesses actually win clients — business research at GE, building and exiting an intellectual property firm, and over a decade advising founders on why they weren't growing.

Most service-business founders are brilliant at what they do. Their clients love them. They get referrals. But new business still depends on who happens to mention them — and on the founder personally selling every deal.

I spent years helping founders get clarity — sharpen positioning, define the niche, fix the message. And it worked. But clarity without a selling system just means you understand the problem better while the pipeline stays the same.

So I stopped at the roadmap less and less. Now I package the offer, prove it against real prospects, and install the weekly motion — then stay until it runs.