Your sales problem is usually a marketing problem.
A thin pipeline. Prospects who can't tell you apart from the next firm. A brand nobody has heard of outside your referral circle. These look like sales problems, and they are; but they start upstream, in marketing that was never built.
I'm a marketing consultant for B2B services businesses. I fix the positioning, the visibility, and the lead generation behind weak sales, so your pipeline stops depending on luck.
Tell me what's going on. I read and reply to every message myself.
Anoop KurupIn the room with you, from positioning to pipeline.
From past engagements
3×
the previous per-engagement rate, after repackaging the offer around the outcome.
Public-speaking trainer
45 days
from repackaging to a signed revenue-share deal. No more fee-by-fee negotiation.
Advertising agency
The problem
Sound familiar?
“Nobody's heard of you outside your referral circle.”
Your best work is invisible. Prospects can't buy from a firm they've never come across, so every new client has to arrive pre-sold by someone else. That's not a sales weakness; it's absent visibility, and visibility can be built deliberately.
“Prospects can't tell you apart from the next firm.”
When your website and your pitch say what every competitor says, the only lever left is price. That's a positioning problem: the market hasn't been given a reason to choose you, so it chooses the cheapest.
“Marketing happens in bursts, then stops.”
A post here, a campaign there, silence whenever delivery gets busy. Tactics without a strategy behind them produce activity, not pipeline. The fix is a smaller set of things done every week, not more things done occasionally.
“Leads arrive, then quietly disappear.”
Most firms don't lose deals in the meeting; they lose them in the gap after it, because no system owns what happens next. Interest without follow-up is rent paid on a shop that's never open.
The method
How I fix it
Package
We work out who you serve and why you, then extract the skill your best clients actually paid for and shape it into one offer with a clear outcome. Positioning first: a sellable unit a stranger can understand in one sentence.
Prove & Sell
We put the offer in front of real prospects and refine it against what they actually say. I'm in the room with you. Warm contacts first, then a cold channel I build so you don't run out of names. The market decides the final shape of the offer.
Systemise
What survived the market becomes your marketing system: the words that got replies, the weekly rhythm of visibility and outreach, the scripts and checklists. Written down. Run at least once already. Yours to keep.
What I do
Three ways I work with firms
Positioning & messaging
Who you serve, why you over the alternatives, and the words that carry it. The answer to prospects who can't tell you apart.
See how I workMarketing strategy & systems
The plan, and the weekly rhythm that executes it: visibility, lead generation, and follow-up that don't stop when delivery gets busy.
See how I workWorkshops & training
Intensive working sessions on positioning, offer design, and go-to-market systems, with your team in the room.
See the workshopsThe path
From diagnosis to system
One path, two steps. The diagnosis comes first; anything larger is scoped after it, from your own numbers.
- 1
One week · done for you
Pipeline Reality Check
I take your last 12 months of actual deals and tell you exactly where your next clients will come from, and where they won't. A written verdict, built from your own numbers.
See the Pipeline Reality Check - 2
Three months · alongside you
The CLEAR engagement
We position and package your offer, prove it against real prospects together, and systemise what works, leaving you a marketing system you own. Scoped after the diagnosis.
See the CLEAR engagement
Proof
From past consulting engagements
Advertising agency
A revenue-share deal closed in 45 days.
Project-by-project, every fee negotiated from scratch.
Repackaged the work around a single outcome and a fixed commercial structure.
Public-speaking trainer
3× the previous per-engagement rate.
Priced per session, competing on day-rate.
Rebuilt the offer around the transformation, not the hours.
Fit
Who this is for, and who it isn't
It's for you if…
- ✓
You run a B2B services firm: consulting, agency, training, or professional services.
- ✓
You're mostly out of day-to-day delivery: your team or your systems handle the work, so your time can go into growth.
- ✓
New business still depends on your network and your personal selling, and you can feel that ceiling.
- ✓
You want a working pipeline, not another marketing experiment.
It's not for you if…
- –
You're still hands-on in most client delivery. Fix capacity first; a marketing system competes with billable hours you can't spare.
- –
You want an agency to run your ads and post your content. I consult, build the system, and train your team to run it.
- –
You're looking for hacks. This is a system, built deliberately, that you have to run.
Tell me what's not working.
If the pipeline is thin, prospects can't tell you apart, or marketing keeps stopping and starting, tell me what's going on. I'll tell you honestly if I can help.
Get in touch