I fix sales for founder-led services businesses.
You've built real expertise. Clients love the work. But new business still depends on referrals you can't predict — and on you personally selling every deal.
I package what you're best at into one offer the market actually responds to, and build the weekly sales motion that keeps producing conversations.
Free · 3 minutes · instant verdict on how predictable your pipeline really is
Sound familiar?
“Referrals convert. Everything else fails.”
Referrals arrive pre-sold. The fix isn't more marketing — it's an offer strangers can say yes to.
“Every deal is a custom negotiation.”
When nothing is packaged, every sale starts from zero: custom scope, custom price, custom doubt.
“I'm the only one who can sell what we do.”
If the pitch only works in your mouth, you don't have a sales problem — you have a packaging problem.
“Prospects nod, then go quiet.”
Nodding is not buying. Deals without a felt trigger and a clear next step dissolve into “let's keep in touch.”
How I fix it
1 · Package
We extract the skill your best clients actually paid for and shape it into one offer with a clear outcome and price. Not a rebrand — a sellable unit.
2 · Prove
We put that offer in front of real prospects — ten live conversations, with me in the room for the first ones. The market tells us the version it wants.
3 · Systemise
What survived becomes your sales system: the words, the assets, the weekly motion. Written down. Repeatable. Yours.
From past consulting engagements
Marketing Agency
Before
Competing on price against dozens of interchangeable agencies.
What we did
Narrowed to one vertical, repositioned the offer around outcomes, built an outbound motion.
Result
Closed its first revenue-share deal in 45 days.
Public-Speaking Trainer
Before
Running free webinars to an audience that never converted.
What we did
Dropped the broad audience and targeted corporate L&D teams with urgent needs.
Result
Won paid corporate work at 3× the old per-engagement rate.
School Group
Before
Strong reputation, but admissions stalling against newer competitors.
What we did
Repositioned the offer to parents and ran targeted admissions campaigns.
Result
Lifted the admission rate from 70% to 94%.
Who this is for
For you if…
- ✓
You run a founder-led B2B services firm — consulting, agency, training, professional services
- ✓
You're mostly out of day-to-day delivery — your team or systems handle the work
- ✓
Growth still depends on your network and your personal selling
- ✓
You want a working pipeline, not another marketing experiment
Not for you if…
- —
You're still hands-on in most client delivery — fix capacity first (the Scorecard will tell you)
- —
You want someone to run your ads — hire an agency
- —
You're looking for hacks
Find out how predictable your pipeline really is.
Ten questions. Three minutes. An honest score and the one thing to fix first.
Take the Sales Scorecard