Digital First Marketing Strategy for Business Growth

My focus is on developing data driven strategies tailored to each client’s specific needs, target audience, and business objectives.

I take a customised approach to help businesses grow and achieve their goals through digital channels.

Rather than relying on a “one-size-fits-all” playbook, I conduct in-depth research and analysis on the client, competitors, and market landscape to gain key insights that inform strategy. Core elements of my strategic approach include:

Competitive Analysis: Thorough evaluation of main competitors looking at their positioning, messaging, platforms and tactics used. This reveals opportunities to differentiate. 

Audience Research: Detailed profiling of target demographics, psychographics, behaviours and needs. Essential for connecting with customers.

Goal Setting: Collaboration with clients to align digital marketing goals with overall business objectives. Provides focus for strategy and tactics.

Data Analysis: Review of existing metrics and KPIs to identify what’s working and not. Sets benchmark for measuring strategy success. 

Developing An Effective Strategy

Our comprehensive suite of professional services caters to a diverse clientele, ranging from homeowners to commercial developers.

Market Positioning

How to stand out from competitors and convey value proposition to your audience, while connecting with their needs. 

Channel Mix

Determine optimal platforms and channels to reach target users based on where they are most active online.

Messaging Framework

Define brand narrative, themes, tone, and unique selling points that will connect with your audience across channels.

Campaign Planning

Detailed execution plan of campaigns, promotions and assets needed to support strategy.

Budget Allocation

Optimise distribution of budget across channels and campaigns based on goals, projected ROI and resources available.

Performance Tracking

Establish key metrics and KPIs aligned to business goals to benchmark efforts and quantify success of campaigns. 

Let’s Build your Competitive Edge

With a solid strategy in place, I oversee and facilitate execution across channels, campaigns, and tactics needed to bring the plan to life. My commitment is to implement strategies flawlessly and iterate based on performance data.

Want to get a competitive edge and drive quantifiable marketing results?

Let us get on a 30-minute free consultation call today and plan your marketing strategy.