Clarity. Strategy. Systems.
I help professional service and tech-enabled businesses create clear, consistent, and cost-effective marketing systems — powered by fundamentals, AI, and smart execution.
About Me
I'm Anoop Kurup — a strategist, consultant, and builder. Over the years, I've worked with founders of knowledge services, technical services, and consulting companies to simplify lead generation and marketing.
I combine marketing fundamentals, systems thinking, and AI workflows to help you scale without chaos — and without burning out.
I Work Best With
Over 200+ engagements, I've discovered which types of businesses get the most transformative results from systematic marketing approaches.
Not every business is ready for what I do. The companies that see dramatic improvements share three characteristics: they value expertise over price, they're willing to invest in systems that compound over time, and they understand that sustainable growth comes from consistent execution, not silver bullets.
Marketing agencies, law firms, consulting practices, training companies, and specialized B2B services firms with 10-50 employees. These are businesses built on expertise and relationships, but they've hit the ceiling of what referrals alone can deliver. They need systematic approaches to demonstrate thought leadership, build authority, and generate predictable demand without compromising their professional reputation or appearing 'salesy' to their sophisticated clients.
Typical results: 40-60% increase in qualified leads within 90 days, 25-35% improvement in close rates through better positioning.
SaaS companies, IT service providers, digital agencies, and productized service businesses experiencing rapid growth or planning for it. These companies understand technology but struggle with marketing systems that can keep pace with their ambitions. They have solid products and early traction but need marketing processes that scale efficiently, generate qualified leads consistently, and support their sales team with better-qualified prospects.
Typical results: 50-80% reduction in sales cycle length, 3x improvement in marketing-qualified lead conversion rates.
Independent professionals, boutique consultancies, and subject matter experts earning $150K+ annually who are ready to scale beyond personal capacity. These are recognized experts in their fields who've outgrown the feast-or-famine cycle of networking and referrals. They want to build personal brands and systematic lead generation that attracts ideal clients automatically, without constant networking, speaking, or cold outreach that doesn't scale.
Typical results: 2-3x increase in inbound inquiries, 50-70% improvement in project value and client quality.
What I Offer
Multiple ways to work together, tailored to your needs and stage of growth.
What Clients Say
Real results from businesses that transformed their marketing approach.
"Anoop helped us move from chaotic, reactive marketing to a systematic approach that consistently generates qualified leads. Our close rate improved by 35% within 90 days."
Nisha P
Founder
Marketing Agency, 25 employees
"The AI workflows Anoop designed save our team 15 hours per week on content creation while maintaining quality. It's like having an extra team member focused on marketing."
A Mehta
CEO
SaaS Platform
"Finally, marketing that makes sense for professional services. Anoop's approach helped us articulate our value clearly and build a pipeline that doesn't depend on just referrals."
Govind K
Managing Partner
IPR Advisors
My Approach
My work is built on three principles that drive real results:
Strategy first, tech second. We start with understanding your business, not picking tools.
Practical, everyday workflows that cut costs and save time — no buzzwords, just results.
Repeatable processes that outlast founder energy and scale with your team.
Ready to simplify your marketing and lead generation?
Let's design a system that works for your business.
Work With Me